You can find multiple approaches to building your Data Room. There's no approved standard. However, there are clear investor expectations, and the more closely you adhere to these expectations, the easier it will be for investors to work with your Data Room.
The structure we suggest below is based on decades of our own experience working with Startups and investors, as well as an analysis of current trends.
Structure
Company Presentation |
Team |
Clients & Market |
Company Documents |
Legal |
Investments Documents |
Financials |
Business Strategy |
Product Description |
Marketing |
IT & Tech (administration, security, tools) |
SDG (Sustainable Development Goals) |
What do investors typically look for in a Startup's Data Room during each funding round?
Investors expect to see specific information in a Startup's Data Room that aligns with the stage of funding. For example, in the Pre-seed round, they may look for a clear business plan and market research, while in the Series A round, they might focus on product metrics and user growth. Each funding round has unique expectations, so it's essential to tailor the contents accordingly.
For detailed insights on what to include in the Data Room for each funding round, check out our guide for each stage:
Data Room in Pre-Seed stage 🌰

